Welcome to
All In For Small

An IPG Marketing collective to help small businesses not only survive, but ultimately thrive in the face of COVID-19. You’ll find weekly roundtables with business leaders, experts, and partners, as well as links to additional resources to help support your business.

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If you’re a small business owner, here’s where you can find an always-on hub of resources with inspiration, valuable advice, and live roundtables with industry experts and business owners who have found practical solutions to meet the challenges of this unprecedented time.

Topics cover a range of small business verticals, from retail to restaurants and fitness studios, and a variety of solutions, from digital transformation to marketing and social best practices — all of which are designed to help you and your business recover and grow.

After all, your small business and unwavering spirit are what inspired this collective. So once this pandemic passes, you can be there for the communities and neighborhoods that you make so much more vibrant and full with your initiative and offerings.

—Watch the Latest Episode

Play & Games

One of the big winners of the shelter-in-place economy has been gaming, being a dominant source for entertainment and channel for socialization leading to a gaming renaissance. What does the future hold for the gaming industry? We discuss all things gaming and play – for adults, teens and children – both in the present and […]

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Additional Episodes

Ep.— 1 — June 30
Watch Now

Real Estate
June 30, 2020 6:00 pm ( Approx. 44 Mins.)

Will there really be an exodus from urban to suburban areas? How will remote work policies affect demand? And most importantly, how do real estate professionals secure clients and effectively and safely do their jobs during the pandemic? We will delve into these topics and more about the future of real estate with our panel of experts today.

Featured Experts

Kemba Buchanan

Triplemint

Rhea Vaflor

Hickok Cole Architects

Indy Sen

Matterport

Kevin Langdon

UM Worldwide
Ep.— 1 — June 30

Real Estate

June 30, 2020 6:00 pm ( Approx. 44 Mins.)

Will there really be an exodus from urban to suburban areas? How will remote work policies affect demand? And most importantly, how do real estate professionals secure clients and effectively and safely do their jobs during the pandemic? We will delve into these topics and more about the future of real estate with our panel of experts today.

Featured Experts

Kemba Buchanan

Triplemint

Rhea Vaflor

Hickok Cole Architects

Indy Sen

Matterport

Kevin Langdon

UM Worldwide
Watch Now
Ep.— 2 — July 07
Watch Now

Restaurants
July 7, 2020 1:00 pm ( Approx. 41 Mins.)

How are restaurants adapting to a brick-and- mortarless world? In our second episode, we discuss the struggles of “delivery only” — and the rise of meal kits and other Covid-19 workarounds.

Featured Experts

Jappy Diago Afzelius

Tsismis NYC

Joey Chanco

Tradisyon NYC

Scott Colontonio

Slice

Jessica Ross

UM Worldwide
Ep.— 2 — July 07

Restaurants

July 7, 2020 1:00 pm ( Approx. 41 Mins.)

How are restaurants adapting to a brick-and- mortarless world? In our second episode, we discuss the struggles of “delivery only” — and the rise of meal kits and other Covid-19 workarounds.

Featured Experts

Jappy Diago Afzelius

Tsismis NYC

Joey Chanco

Tradisyon NYC

Scott Colontonio

Slice

Jessica Ross

UM Worldwide
Watch Now
Ep.— 3 — July 14
Watch Now

Nightlife
July 14, 2020 1:00 pm ( Approx. 36 Mins.)

What will nightlife look like in the age of COVID-19? A hugely popular industry Americans flock to for relaxation and fun continues to be severely threatened by the pandemic. Amid virus resurgence concerns, states have either paused or reversed nightlife venue reopenings. In this episode, we break down what nightlife can look like now and in the future – both digitally and physically – to identify ways to drive demand for your business and meet consumers new unmet needs.

Featured Experts

Matt McDonagh

Sofar Sounds

Eric Ruta

Magnify Brewing Co.

Kami Taylor

Octagon

Christina Adranly

IPG Media Lab
Ep.— 3 — July 14

Nightlife

July 14, 2020 1:00 pm ( Approx. 36 Mins.)

What will nightlife look like in the age of COVID-19? A hugely popular industry Americans flock to for relaxation and fun continues to be severely threatened by the pandemic. Amid virus resurgence concerns, states have either paused or reversed nightlife venue reopenings. In this episode, we break down what nightlife can look like now and in the future – both digitally and physically – to identify ways to drive demand for your business and meet consumers new unmet needs.

Featured Experts

Matt McDonagh

Sofar Sounds

Eric Ruta

Magnify Brewing Co.

Kami Taylor

Octagon

Christina Adranly

IPG Media Lab
Watch Now
See All Episodes

Featured Resources

SEE ALL RESOURCES

  • Trend Accelerator

    Key consumer trends the pandemic is accelerating, and what they mean for brands.

    ➔ Read

  • Consumer Behavior

    How consumer audience behaviors are changing in the summer of 2020.

    ➔ Read

  • Digital Marketing

    Best practices for digital marketing during COVID-19.

    ➔ Read

  • Innovation

    How should I think about innovation right now?

    ➔ read

  • B2B Marketing

    How to market to other businesses during the pandemic.

    ➔ Watch

  • Shopper

    How is COVID-19 affecting retail and shopper media?

    ➔ read

  • E-Commerce

    What’s the key to a successful e-commerce strategy during COVID-19?

    ➔ read

  • COVID-19 Reset

    Navigating “The New Normal” and workplace re-entry.

    ➔ read

  • The People Imperative

    Putting employees first during COVID-19 and beyond.

    ➔ read

  • Risk Alert

    Questions and considerations for leaders when preparing for workplace reintroduction.

    ➔ read

  • Decision Map

    How to decide when it’s time to return to the office.

    ➔

  • Employee Survey

    A sample survey to gather feedback from employees about re-opening the office.

    ➔ download
SEE ALL RESOURCES